Privacy Policy
Privacy Policy
Privacy Notice Ark Design Lab
Ark Design Lab(“we,” “us,” or “our”) offers advertising services, including brand strategy, creative, design, data arts and social. This Privacy Notice sets out how we collect, use, share, and protect any information we collect through this website (“Website”). This Privacy Notice also explains the measures we take to safeguard your information and describes how you may contact us regarding our privacy practices.
Any data collected through this Website, including personal data (as defined under applicable data protection laws, referred to collectively as “Personal Data”), will only be used for the purposes set out in this Privacy Notice. Notwithstanding, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law.
When data is collected on this Website, Ark Design Lab – 261A Station Road HA12TB is the data controller.
Please read this Privacy Notice thoroughly. If you disagree with the way personal information will be used, please do not use https://arkdesignlab.com
We may include links to other websites, including social media platforms. This Privacy Notice only covers this Website and does not apply to the data practices of other websites. We encourage you to read the privacy notices available on other websites you visit.
1. What Personal Data do we collect and process through the Website?
The following table describes the categories of Personal Data we collect.
| Category of Personal Data | List of Personal Data processed |
|---|---|
|
Contact Information and Identifiers |
First name, last name, e-mail address, telephone number, company, job title online identifiers; IP address; mobile ad identifiers |
|
Your verbatim communications to us or shared on the public areas of our site |
Information that you directly send us by using the form functionality on this Website |
|
News updates |
Information about individuals who voluntarily register on our mailing list, receive regular news, offers and content about us. |
|
Surveys |
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. |
2. Categories of the sources of Personal Data we may collect:
We may collect the Personal Data outlined above from the following categories of sources:
- Directly from you, for example, when you send us your questions or comments using the query form or make usage of your privacy rights.
- Indirectly from you by using automated technologies, such as cookies, pixels, third party tags, scripts, log files and other means to automatically collect information about the use of our Website Further information about our use of cookies can be found in our Cookie Notice.
3. Purpose of data collection and legal basis
The following table provides information about our purposes and legal basis for collecting your Personal Data:
| Our Purposes for collecting and using your Personal Data | Basis for processing |
|---|---|
|
To read and respond to your queries to us, sent using the email address provided ([email protected]) |
Depending on your request, we will rely on our legitimate interest or the performance of pre-contractual measures to respond to individuals’ queries. |
|
When you contact us through the data access request form |
We rely on our legal obligation to provide you a process to exercise your rights. |
|
To contact you where you have indicated you wish to receive news from us. |
For visitors from the European Union, we rely on your express consent, where you indicate that you want to receive marketing material from us. You have the right to object at any time to the use of personal data for direct marketing purposes. |
|
Operating our Website, for example, operating, analyzing, improving, and securing our Website. |
For visitors from the European Union, we rely on your express consent to obtain your Personal Data through cookies. For visitors from other geographies, we rely on our legitimate interest to improve our services and develop new products. |
|
Marketing services, for example: • Analyzing and optimizing our (or our service providers’) proprietary databases or helping us identify and mitigate potential fraud. • Providing “verification” or data “hygiene” services, which is how companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect or outdated information. |
For visitors from the European Union, we rely on your express consent to use your Personal Data for marketing services. |
|
• Other internal purposes, such as: internal research, internal operations, auditing, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. |
Our legitimate interest to support our internal operations and conduct research. You may send us a request order to obtain additional information on the balance tests that we have performed to ensure that we are able to process your data on the basis of legitimate interest. |
In addition, we use analytics services, such as Google Analytics, to help us understand how users access and use the Website. We also we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google, Facebook and Instagram that you may view on their platforms as well as on other websites.
As part of this process, we may incorporate tracking technologies into our own Website as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
As indicated below, other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.
4. With whom do we share Personal Data?
We may share any of the Personal Data we collect with the following
Sharing for Legal Purposes: In addition, we may share Personal Data with other parties in order to: (a) comply with legal process or a regulatory investigation (e.g. regulatory authorities’ investigation, subpoena, or court order); (b) enforce our Terms of Service, this Privacy Notice, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of other parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.
Sharing In Event of a Corporate Transaction: We may also share Personal Data in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
Aggregate, Deidentified, or Anonymised Information: We may aggregate, de-identify and/or anonymise any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any other party, including advertisers, promotional partners, and sponsors, in our discretion, unless otherwise prohibited by applicable law
Heads of Departments: We will share your Personal Data with the Heads of Departments and team members in the department you requested to contact in the UK. The global team may also be receiving your Personal Data to manage our global business processes and practices and/or to include your business contact in our centralized database.
Third Parties: if we require third parties for technical maintenance, administration or processing of the Personal Data is necessary, these third parties will only have access to the Personal Data insofar it is needed to ensure a smooth and secure technical processing of our Website, and the provision of answers to requests made via the contact form. In every case, such access to your Personal Data will only be made in accordance with the applicable law, including Data confidentiality, privacy and security obligations.
We will not disclose your Personal Data to anyone else under any circumstances except as otherwise stated in this Privacy Notice, to successors in title to our business, to establish, exercise or defend our rights, or where required by law.
5. The right of access:
You can access all Personal Data we hold about you, know the origin of this Personal Data and obtain a copy in an understandable format.
You may also use your right to access your Personal Data to control the exactness of the data and have them rectified or deleted. You have no justification to provide to exercise your right to access;
The right to rectification:
In order to avoid that inaccurate or incomplete Personal Data relating to you is process or shared, you can ask us to rectify them;
The right to erasure:
You may request the erasure or deletion of the Personal Data we hold on you. This is not an absolute right since we may have to keep your Personal Data for legal or legitimate reasons. You may, for example, exercise your right to deletion in the following cases:
- if you have withdrawn your consent to the processing (see below);
- if you legitimately objected to the processing of your data (see below);
- when data is not or is no longer necessary for the purposes for which it was initially collected or processed;
- the data is processed unlawfully (e.g., publishing hacked data);
The right to object to the processing of your Personal Data:
When we process your Personal Data based on our legitimate interest (to determine to which processing this applies, please refer to Section II of this Privacy Notice), you may at any time object to the processing of your Personal Data for reasons relating to your personal situation. We may nevertheless, on a case-by-case basis, reject such a request by pointing out the legitimate and imperious reasons justifying the processing of this data which prevail on your interests, rights and freedoms, or when this data is necessary to establish, exercise or defend a right before a Court.
The right to restrict processing:
The right to limit the processing completes your other rights. This right means that the data processing relating to you and that we are performing is limited, so that we may keep this data, but we cannot use it or process it in any other manner. This right applies in specific circumstances, i.e.:
- if you challenge the exactness of your Personal Data. The processing is then limited for a period of time so that the agency may verify the exactness of the Personal Data;
- if the processing is unlawful and you object to the erasure of your Personal Data and request instead that its use be limited;
- if we do not need the Personal Data for the purposes mentioned above in Section I anymore, but you still need it to establish, exercise or defend rights before a Court; and
- in the cases where you objected to the processing which is based on the legitimate interests of the agency, you may ask to limit the processing for the time necessary for us to verify if we can accept your objection request (i.e., the time necessary to verify whether the legitimate reasons of the agency prevail over yours).
Right to object to data processing for direct marketing purpose
You may unsubscribe or object, at any time and without any justification, to the reception of direct marketing communications. Simply either (i) click on the link in the footer of the communications you receive from us; or (ii) use the hyperlink above; or (iii) send us an email at the email address set out in the “Further Information” section below with the word unsubscribe in the subject field of the email.
The right to data portability:
You may request to retrieve the Personal Data you provided us with, in a structured, commonly used and machine-readable format, for personal use or to share them with a third party of your choice.
This right only applies to Personal Data you provided us with, directly or indirectly, and which was processed through automated means, if this processing is based on your consent or the performance of a contract. Please check the list of our Personal Data processing activities’ legal grounds (in Section II of this Privacy Notice) to know whether our processing is based on the performance of a contract or on consent.
The right to withdraw your consent to the processing of your Personal Data at any time:
You may read Section II of this Privacy Notice in order to identify the purposes for which the processing of your Personal Data is based on your consent;
If you are unsatisfied with the way we process your Personal Data or if your request has been rejected, you may also lodge a formal complaint with your local competent data protection authority. For example in the UK, this is the Information Commissioners Office (ICO).
Personal Data will be stored in accordance with our applicable data retention requirements and corporate policies. The retention period for Personal Data varies depending on the type of Personal Data and the purposes of processing it.
You can exercise your rights by using the link above. Subject to legal and other permissible considerations, promptly and in any event within one month from the data we receive your request. This timeframe can be extended by two months to take the complexity of the request or the number of requests received into account. In this case, we will inform you within one month from receiving your request, specifying the reasons for extending the response timeframe. We may not always be able to fully address your request, for example if it would impact the duty of confidentiality we owe to others, or if we are legally entitled to deal with the request in a different way. If we cannot fully address your request, we will contact you to let you know and explain the reason why your request was denied.
Information from our clients
If Personal Data about you has been processed by us as a processor on behalf of a client and you wish to exercise any rights you have with such Personal Data, please inquire with our client directly. If you wish to make your request directly to us, please provide the name of our client on whose behalf we processed your Personal Data. We will refer your request to that client, and will support them to the extent required by applicable law in responding to your request.
Children
The privacy of children is very important. We do not knowingly collect or solicit personal information from anyone under the age of 16. If we learn that we have collected personal information from a child under age 16, we will delete the information we have stored as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us a [email protected].
6. Data Security
We use a variety of methods, such as firewalls, intrusion detection software and manual security procedures, designed to secure your data against loss or damage and to help protect the accuracy and security of information and to prevent unauthorized access or improper use. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you. If you think that the Website or any Personal Data is not secure or that there has been unauthorized access to the Website or your Personal Data, please contact info@arkdesignlab immediately.
7. Use of cookies, other tracking technology, social media and social media plug-ins
Cookies are small pieces of text or code sent to your device when you visit the Website. Cookies are used to optimize the viewing experience, count visitors to a webpage, troubleshoot any problems, keep websites secure, and better serve content. The following cookies are used on the Website:
- Functional and required cookies are always used to allow our hosting platform, to securely serve this Website to you.
- Analytics and performance cookies are used on the Website to view site traffic, activity, and other analytics data.
Overall, cookies help us provide you with a better Website, by enabling us to monitor which pages you find useful and which you do not. You can choose to accept or decline cookies.
For more information about the cookies dropped on your device, please review the Cookie Policy.
If you follow us on social media (for example, through our accounts on LinkedIn, Facebook, Twitter or Instagram), we will also collect Personal Data about you in order to understand our followers better and understand the public response to our products and services. Any information you provide to us when you engage with our content (such as through our brand page or via Facebook Messenger) is treated in accordance with this Privacy Notice. Also, if you publicly reference us or our Website on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Website.
We provide social media plug-ins on the Website to allow you to easily share content from our Website through social media, and in doing so, we may receive your Personal Data from the social media platform that you have authorized to share with us. When you share content using these buttons, a new page will pop up from the relevant social media platform. If you’re already logged into your account on that social media platform, then you will probably be automatically logged into this pop-up page, so that you don’t have to log in again. If, however, you are not logged in (or if you are not registered with the social media platform), the page will ask you for your information.
We have no control over how social media platforms use your Personal Data and they may independently collect information about you when you leave our Website. The information collected and stored by those parties remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in the U.S. or elsewhere. We encourage you to read the privacy notices on the various social media platforms you use.
Find out more about how these social media platforms use your Personal Data:
8. Notification of changes
Any changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether there are any changes. Continued use of the Website after a change in the Privacy Notice indicates your acknowledgement and acceptance of the use of Personal Data in accordance with the amended Privacy Notice.
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9. Further Information
This Privacy Notice has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us at [email protected]
If you consider that we are not complying with this Privacy Notice, if you have any questions in relation to this Privacy Notice, or have questions about your rights and choices, please contact [email protected] Data subjects in Europe may also lodge a formal complaint with their competent data protection authority.
If you have any questions about Ark Design Labs data practices or you wish to exercise your rights or know about the contractual protections in place, please Data Privacy Officer on [email protected]
Updated: Dec 2024
10. COOKIE POLICY
The purpose of this Notice is to inform you about the collection and use of Cookies when browsing our website. For further information about this policy, please contact: [email protected]
We will ensure the accuracy of this Privacy Notice by keeping it up-to-date at any time. Any changes to this Privacy Notice will be promptly communicated on this page and you should check back to see whether any adjustments have been made.
By clicking on the “I accept” button on the Cookie banner, you agree to the use of Cookies on your browser. You may revoke your consent at any time by changing your Cookie preferences as set out below.
I. What are cookies?
A cookie is a small file, which is placed on your computer’s hard drive. If you choose to accept cookies, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular website. In general, cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Depending on the type and settings of your browser, cookies may be accepted by default. You may change the settings of your browser to delete existing cookies or prevent future cookies from being automatically accepted. If you disable cookies, certain parts and functions of our website may not be available.
These data do not usually identify you directly, but they can provide you with a personalized web experience.
II. Our website uses the following types of cookies
Performance Cookies: These cookies allow us to engage in certain activities, such as counting visits and identifying traffic sources that assist us in measuring the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. If you do not allow these cookies we will not know when you have visited our website and will not be able to monitor our website’s performance.
III. How you can manage cookies?
When browsing the Website for the first time, you may click the button “Cookies Settings” on the Cookie banner in order to manage your Cookie preferences. At any time, you will be able to adjust your preferences in the Cookie Settings.